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Pricing

Choose how much of your work Pilla automates

Starter

For getting your work onto the floor

$66/ month

Users
Unlimited
Workflow features
Every feature
AI features
  • Included: AI builds/edits workflows
  • Not included: AI automates inside Pilla
  • Not included: AI automates across tools
Processed workflows
500 / monththen $0.07 each
Data retention
1 year
Start free trial

14 days, no credit card required

Pro

For checking your work as it happens

$133/ month

Everything in Starter, with these differences:

AI features
  • Included: AI builds/edits workflows
  • Included: AI automates inside Pilla
  • Not included: AI automates across tools
Processed workflows
1,000 / monththen $0.10 each
Data retention
3 years
Start free trial

14 days, no credit card required

Expert

For connecting Pilla with your tools

$268/ month

Everything in Pro, with these differences:

AI features
  • Included: AI builds/edits workflows
  • Included: AI automates inside Pilla
  • Included: AI automates across tools
Processed workflows
1,500 / monththen $0.13 each
Data retention
Forever
Talk to us

Usage calculator

Tell Pilla what you do and it will work out how much of it we would process. Adjust anything it gets wrong. Everything here is indicative, not a quote.

Describe your operation

3,000

Drag it, or tell Pilla about your operation above.

3,000 processed workflows a month. AI automations are included according to the plan you choose.

Estimated monthly cost on each plan for 3,000 processed workflows
ChargeStarterProExpert
Plan fee$66$133$268
Processed workflows$1692,500 over$2022,000 over$2021,500 over
Estimated monthly total$235$336$471
How is this calculated?

The meter counts one workflow, for one team, on one occasion. So the figure that drives everything is how many teams you run and how busy each one is. A team is usually 10 to 25 people, and a team running a full daily routine does around 300 processed workflows a month.

Your bill is the plan fee, plus processed workflows past the included allowance:

total = plan fee
      + max(0, processed workflows - included) x workflow rate

These figures are indicative and rounded, whether Pilla worked them out or you dragged the slider. They are scaled against a real multi-site customer we measured, where an active operational team ran between about 115 and 290 processed workflows a month. Treat all of this as a starting point rather than a quote. The full model is at /pricing.md.

Starter

$66 / month

  • Users (Unlimited)
  • Processed workflows included (500 / month)
  • Extra processed workflows ($0.07 each)
  • Data retention (1 year)
  • Free trial (14 days, no card)
  • Drag and drop canvas
  • Mobile app
  • Manual triggers
  • Scheduled triggers
  • Custom tags
  • Open
  • Gated
  • Group
  • Text
  • Number
  • Date/time selector
  • Current date/time
  • Current location
  • Checklist
  • Single/multi-choice
  • Cascading choice
  • Rating scale
  • Photo
  • Video
  • Rich text
  • Audio
  • File
  • Signature
  • Builds complete workflows
  • Edits workflow steps
  • Schedules and assigns work
  • Finds templates and guidance
  • Sends team-chat messages
  • DMs
  • Group chats
  • Attachments
  • Reactions
  • Mentions
  • Read receipts
  • Push notifications
  • Messages linked to workflows
  • REST API
  • MCP server

Pro

$133 / month

Everything in Starter, with these differences:

  • Processed workflows included (1,000 / month)
  • Extra processed workflows ($0.10 each)
  • Data retention (3 years)
  • Answers questions about your account
  • Analyses workflow performance
  • Updates live workflow runs
  • Manages people, teams and tags
  • Creates AI briefings (Pilla data)
  • Creates AI decisions and branches
  • Checks answers against AI rules
  • Creates AI actions (Pilla actions)
  • Priority support

Expert

$268 / month

Everything in Pro, with these differences:

  • Processed workflows included (1,500 / month)
  • Extra processed workflows ($0.13 each)
  • Data retention (Forever)
  • Creates AI briefings (Pilla + connected data)
  • Creates AI actions (Pilla + connected actions)
  • Runs connected actions from chat
  • Third-party integrations
  • Annual contracts and invoice / PO billing

FAQs

How does pricing work?
You pay for processed workflows, not users, which are unlimited and included on every plan. Starter is £49 a month with 500 included, then 5p each; Pro is £99 with 1,000 included, then 7.5p each; Expert is £199 with 1,500 included, then 10p each. You can start with a 14-day free Pro trial with no card required, then an Admin chooses Starter or Pro. One processed workflow is one workflow Pilla processes for one team on one occasion. Automations have no separate usage charge.
What counts as a processed workflow?
A processed workflow is one workflow Pilla processes for one team on one occasion. If the same scheduled opening routine goes to five teams, that is five processed workflows. If one team runs it every day for 30 days, that is 30. The number of steps, people and AI automations inside it does not create additional billed units.
What doesn't count towards my usage?
Most of what you do in a day. Building or editing workflows, whether you do it yourself or ask Pilla, does not count towards billed usage. Neither does adding people, creating teams, chatting, previewing on the canvas or using AI automations available on your plan. People are never counted, so headcount does not enter the sum. The billed unit is a processed workflow: one workflow Pilla processes for one team on one occasion.
Are there plan tiers?
Three: Starter at £49 a month, Pro at £99 a month and Expert at £199 a month. Users are unlimited and included on all three. Starter includes 500 processed workflows then charges 5p each, Pro includes 1,000 then charges 7.5p each, and Expert includes 1,500 then charges 10p each. You can start with a 14-day Pro trial with no card required, then an Admin chooses Starter or Pro to continue. Expert adds third-party AI tools.
Do I need a card to start?
No. You can start with a 14-day free trial of Pro, with no card required. When the trial ends, an Admin must choose and pay for Starter at £49 a month or Pro at £99 a month before your team can continue. The trial does not become a paid subscription automatically.
What do I get for each price?
You can start with a free 14-day Pro trial and need no card. After that, Starter is £49 a month with 500 processed workflows included, then 5p each. Pro is £99 with 1,000 included, then 7.5p each, and keeps the AI automations you tried. Expert is £199 with 1,500 included, then 10p each, and adds third-party AI tools. Users are unlimited and included on every plan.
What does the Expert plan add?
Expert is £199 a month and includes 1,500 processed workflows, then charges 10p for each additional workflow. It includes everything on Pro and adds third-party AI tools, so Pilla can read from and act in connected services. Expert records are not subject to automatic plan-retention deletion while the account remains active, unless its contract says otherwise, and the plan is arranged by talking to Pilla.
Is there a usage limit on Pilla?
AI automation activity is not a separate billed usage unit or charge. The plan controls what Pilla can do: Starter uses AI to build and edit workflows, Pro adds automations using native Pilla tools, and Expert adds third-party AI tools. Processed workflows are the usage unit that appears on your bill. Starter includes 500, Pro includes 1,000 and Expert includes 1,500 each month.
Is there an annual discount?
There is no published annual discount. Starter is £49 a month and Pro is £99 a month, both billed monthly. Expert is £199 a month and can be arranged on an annual contract with invoice or purchase order billing, so contact Pilla if that payment arrangement suits you better.
What happens if we use Pilla more?
On an active paid plan, Pilla keeps running and adds extra processed workflows to that month's bill. Starter includes 500 then charges 5p each, Pro includes 1,000 then charges 7.5p each, and Expert includes 1,500 then charges 10p each. Allowances reset each month rather than rolling over. The 14-day trial has no card or usage bill; when it ends, an Admin must start Starter or Pro before the team can continue.
What will my monthly bill look like?
Your monthly bill is the plan price plus processed workflows beyond its allowance. At 3,500 processed workflows, Starter costs £199, Pro costs £286.50 and Expert costs £399. At 10,000, Starter costs £524, Pro costs £774 and Expert costs £1,049. The first 14 days are a cardless Pro-feature trial with no bill. AI automations do not add a second usage charge, users are included, and VAT is added to paid bills.
How do I change or cancel?
Starter and Pro billing is monthly and flexes with your processed-workflow volume. Workflows past the plan's included allowance are added to that month's invoice at its published rate. Account Admins can use the billing portal in the web app to update the card, read invoices or cancel. Paid access continues through the period already paid for, then the app asks an Admin to start a paid plan again. Expert changes follow the account's agreement with Pilla.
Do you offer non-profit or other discounts?
There is no published non-profit discount or other ongoing discount, but you can enter a promotion code at checkout if you have one. Expert, at £199 a month, can use annual contracts and invoice or purchase order billing if this suits you better than paying monthly by card.
How is VAT or sales tax handled, and what if I am exempt?
Prices exclude tax. On a paid plan, Stripe calculates VAT or sales tax from your billing location, adds it to the plan fee and any processed-workflow overage, and shows it on the invoice. Prices and invoices are in GBP, so your bank or card provider may convert the payment into your local currency. If your business is tax-exempt, contact Pilla before paying.

Are you an AI agent? Read our pricing as plain data: /pricing.md.